How to Use It
A new generation of primers has arrived! Instantly create a smooth, pristine canvas—while actually improving your skin’s appearance over time—with our hybrid face primers that combine all the benefits of a makeup primer with the skin-care ingredients you know and love.
- Prep your skin like a pro! Our PhotoReady Prime Plus™ face primers instantly adapt to your skin’s needs to create the perfect canvas for smooth makeup applications, incredible wear, and a flawless look
- You get breathable textures loaded with antioxidants and hydrating ingredients, in 3 skin-curated face primers that help make your makeup last—and can be worn alone as a skin perfecter or as part of your makeup routine
- Our makeup primers may be loaded with effective active skin-care ingredients, but we were sure to create them without the things your skin doesn’t need, like parabens, artificial dyes, sulfates, and phthalates
- Choose 1 primer or create your own customised skin-care cocktail, dotting on the best primer to treat the different areas of your face:
- Perfecting + Smoothing Primer: Are fine lines and uneven skin texture your issues? This creamy, hydrating perfecting primer instantly blurs what you’d rather not see, smooths skin’s texture, and reduces the appearance of fine lines; that’s all thanks to the formula’s infusion of moisturising vitamin B5 and hyaluronic acid, plus pumpkin-seed extract
- Brightening + Skin-Tone Evening Primer: If dullness and discolouration are your problems, our lightweight and hydrating brightening primer delivers the glowing skin you’re missing. Plus, over time, this face primer noticeably lessens the appearance of discolouration! The formula isn’t playing games, with brightening lemon extract and optical pearls, exfoliating lactic acid, and antioxidants vitamins E and C (the latter is one of nature’s great radiance boosters)
- Mattifying + Pore Reducing Primer: Have oily skin and larger-than-you’d like pores? Meet this barely-there pore minimiser that instantly mattifies skin and helps to reduce the look of fine lines and pores. We spiked this formula with spherical beads that give skin a soft-focus effect, plus artichoke extract to help reduce the look of pores, and skincare ingredients like salicylic acid and AHAs (alpha hydroxy acid). This lightweight, creamy primer leaves your skin looking flawless and feeling super silky.
- Did you know that our Perfecting + Smoothing Primer is the first mass cosmetic product that meets the Environmental Working Group’s (EWG) industry-leading clean beauty standards? Its formula was custom tailored to meet the EWG VERIFIED mark requirements. Obtaining a “green” Skin Deep score indicates that ingredients are lowest hazard and supported by robust scientific data, adherence to ingredient restrictions set by U.S. and global regulatory bodies, and has full transparency of ingredients (read more about it here)
- Start with clean, moisturised skin. After your skin-care products have been absorbed, pump out a small amount and blend onto your face and neck using your fingertips
- Let the formula sink in for a few minutes before applying any makeup
- Or, wear our makeup primers on their own for a smooth, naturally perfected look